attack of the 25 foot popsicle

So let me get this straight. They were erecting a giant popsicle in the middle of Manhattan and it melted faster than they expected, creating a sticky mess along the lines of other natural disasters. Faster than they expected? So they did know it was going to melt. Eventually. What were they going to do then? Hope that people actually came by and ate a bit before it melted? Feed middle Manhattanites a frozen treat?

This is just weird.